Trafi Ltd. is a company incorporated and acting under the laws of the United Kingdom, company code 9326640, registered office at WeWork South Bank Central, 30 Stamford Street, London SE1 9LQ, United Kingdom. Trafi is administered by UAB “Intelligent Communications”, legal entity code 300882953, registered office at Rinktinės g. 5, Building C, 09234 Vilnius, Lithuania.
Protection of Personal Data is of great importance for Trafi, therefore this Cookie Notice aims to ensure lawfulness and transparency by explaining the cookies and similar technologies that we use, what we do, and what your choices regarding their use are and how you can contact us.
A cookie is a small text file that a website may save on your device, for instance a mobile device or computer, upon your visit to the website. Cookies may allow a website to recognize an individual’s device and store some information about the user.
A cookie can be classified by its lifespan and the domain to which it belongs. By lifespan, a cookie is either a:
As for the domain to which it belongs, there are either:
Strictly Necessary or Essential Cookies: These cookies are strictly necessary for the website to provide the services that you requested and/or for the sole purpose of the transmission of the services and/or the website. Without these cookies, you would not be able to access the services or the website. Therefore, this category cannot be disabled.
| Source | First Party or Third Party cookie? | Cookie Name | Session or Persistent cookie? | Type of personal data collected | Purpose | Expires |
|---|---|---|---|---|---|---|
| trafi.com | First party | trf_cookie_consent | Persistent | Does user accepted cookies | To track if user accepted cookies | 1 year |
| trafi.com | First party | wordpress_google_apps_login | Session | to store the logged in state of users | Used for secure log in to the web site with a Google account. | On browser close |
| typeform.com | Third Party | __cf_bm | Persistent | type of user | This cookie is used to distinguish between humans and bots. | 1 day |
| typeform.com | Third Party | Optano AlertBox Closed | Persistent | Does user accepted cookies | This cookie is used to determine whether a visitor should be shown the banner. | 1 year |
| typeform.com | Third Party | OptanonConsent | Persistent | whether the visitor has accepted the cookie consent box | Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry. | 179 days |
Analytics Cookies: These cookies help us to improve and measure the performance of our website by collecting and reporting information on how you use it. We only place these cookies if you have provided your prior consent.
| Source | First Party or Third Party cookie? | Cookie Name | Session or Persistent cookie? | Type of personal data collected | Purpose | Expires |
|---|---|---|---|---|---|---|
| trafi.com | First Party | _gid Google Analytics | Persistent | statistical data on how the visitor uses the website | Registers an unique ID that is used to generate statistical data on how the visitor uses the website | 1 day |
| trafi.com | First Party | _gat Google Analytics | Persistent | statistical data on how the visitor uses the website | Used to throttle request rate | 1 minute |
| trafi.com | First Party | _ga Google Analytics | Persistent | statistical data on how the visitor uses the website | Used to distinguish users | 2 years |
| typeform.com | Third Party | _ga_N6F0VDRT9W Google Analytics | Persistent | data on the number of times a user has visited the website as well as dates for the first and most recent visit | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit | 2 years |
| typeform.com | Third Party | fs_uid | Persistent | This cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor enters | This cookie contains an ID string on the current session. This contains non-personal information on what subpages the visitor enters – this information is used to optimize the visitor’s experience | 1 year |
| typeform.com | Third Party | hubspotutk HubSpot | Persistent | Keeps track of a visitor’s identity | Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts | 1 year |
| typeform.com | Third Party | ajs_anonymous_id | Persistent | count how many times a website has been visited by different visitors | This cookie is used to count how many times a website has been visited by different visitors. This is done by assigning the visitor an ID, so the visitor does not get registered twice | 1 year |
| typeform.com | Third Party | optimizelyEndUserId | Persistent | count how many times a website has been visited by different visitors | Used to measure how selected users react to targeted changes to the website’s content and functionality, in order to determine what variation is most efficacious in terms of converting users to customers | 179 days |
| typeform.com | Third Party | first_interaction | Persistent | usage statistics | Typeform usage statistics | 1 year |
Marketing Cookies: These cookies are added to the website to send marketing information and/or for statistical purposes. These cookies may track user’s information regarding user’s questionnaires and messages.
| Source | First Party or Third Party cookie? | Cookie Name | Session or Persistent cookie? | Type of personal data collected | Purpose | Expires |
|---|---|---|---|---|---|---|
| typeform.com | Third party | attribution_user_id | Persistent | pop-up questionnaires and messengering | Used in context with the website’s pop-up questionnaires and messengering. The data is used for statistical or marketing purposes. | 1 year |
| typeform.com | Third party | amplitude_idundefinedtypeform.com | Session | website’s pop-up questionnaires and messengering | Used in context with the website’s pop-up questionnaires and messengering. The data is used for statistical or marketing purposes. | On browser close |
Advertising and Profiling Cookies: These cookies are added to the website to build a profile and/or show ads. These cookies may track users’ information regarding the pages the users visit, their location, their preferences, their response to ads and/or to deliver ads.
| Source | First Party or Third Party cookie? | Cookie Name | Session or Persistent cookie? | Type of personal data collected | Purpose | Expires |
|---|---|---|---|---|---|---|
| typeform.com | Third Party | cb_user_id | Persistent | data on visitor behaviour | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisements. This also allows the website to limit the number of times that they are shown the same advertisement. | 1 year |
| typeform.com | Third Party | __hssrc | Session | statistical data related to the user’s website visits | Collects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. This is to segment the website’s users according to factors such as demographics and location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | On browser close |
| typeform.com | Third Party | _hstc | Persistent | statistical data related to the user’s website visits | Collects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. This is to segment the website’s users according to factors such as demographics and location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising. | 1 year |
| typeform.com | Third Party | _fbp | Persistent | track user and visits | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months |
| typeform.com | Third Party | cb_group_id | Persistent | firmographic data | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisements. This also allows the website to limit the number of times that they are shown the same advertisement. | 1 year |
| typeform.com | Third Party | cb_anonymous_id | Persistent | data on visitor behaviour from multiple websites | Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts | 1 year |
| typeform.com | Third Party | _gcl_au Google AdSense | Persistent | browser behaviour | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months |
| typeform.com | Third Party | amplitude_id_ 5c62c1c25b9e0178 aec337afbd6e86e5 typeform.com | Persistent | amplitude ID | Advertisement | 10 years |
Please note that we do not enable third party company tracking, such as behavioural advertising, analytics or market research; however, we have no control over any of the content or decisions taken from the social media companies when you jump in their websites and you are outside our domain. For more information about other companies and their websites, you should refer to their respective privacy and cookies statements.
• Cookies Preferences: You can withdraw your consent for each cookie category (except strictly necessary or essential cookies) at any time by selecting your preferences in “Cookie Preferences”. By using our Cookies Preferences and revoking your consent, the cookies therein described will be deleted.
• Using Your Browser: All the cookies used on our website can be disabled through your browser. To disable cookies through your browser, follow your browser instructions. Normally within the “Help,” “Tools” or “Edit” menus in your browser. Please note that blocking or deleting cookies may lead to reduced functionality of some features on the website. Therefore, the website may not function optimally without enabled cookies, in particular strictly necessary and essential cookies.
All future changes we make to our Cookie Notice will be posted on this webpage.
If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to your Personal Information, you may send an email to privacy@trafi.com.
