The final part of a commute or journey is often the trickiest for travelers. Whilst a mainline train or metro service might get them into the city, getting to that station from their homes in the first place can prove difficult enough that they simply opt to drive instead.
Even in the city, with access to more public services and shared micro-mobility options, it’s not a seamless experience. Whilst travelers may easily start a trip on a public bike or e-scooter, ending it can involve having to go out of the way to find a designated parking bay. Though some cities allow ‘free roaming’ where scooters and bikes can be parked anywhere, this risks leading to eyesores and public nuisances with sidewalks cluttered and paths blocked.
To overcome the challenge of convenience, better enable the last part of travelers’ journeys, and increase the appeal of shared mobility in the process, cities are turning to a new, innovative solution: mobility hubs, such as those that BVG has opened up in Berlin and integrated into their Jelbi app.
Placed at designated points on streets and near major transit stations, mobility hubs bring together a selection of shared mobility options in one place. Depending on the size of the hub, these can feature anything from some scooters and bikes right through to larger shared mobility options like mopeds, cars, or vans. With convenient access to this menu of mobility, travelers can more easily find what they need and quickly switch between transport options.
An added benefit of mobility hubs is their highly visible presence in public spaces. They’re usually situated close to stations or placed in strategic spots along the street. In reclaiming space from private car use, cities can present shared mobility as a new, viable alternative travel option.
But their appeal doesn’t stop there. Advanced mobility hubs have other beneficial features such as covered communal rest areas, charging points, and informational points (e.g. digital screens with real-time public transportation information).
In Berlin, BVG is leading the charge on mobility hubs having successfully deployed several hubs across the city, near to S-Bahn and subway stations. Integrated into their award-winning Jelbi App (powered by Trafi), the mobility hubs come in two varieties: Jelbi Stations are larger mobility hubs that include cars and vans, and smaller ‘Jelbi Points’ offer access to micro-mobility options.
Since mobility hubs exist to bring shared mobility services together, integrating different mobility offerings is key to success. It’s not enough to just have the options available in one place. Even with a selection of mobility options available, a mobility hub’s appeal is limited if a different app and account are needed for each mobility option. Giving travelers an option that doesn’t involve time-consuming app-hopping is a much better alternative that encourages the use of MaaS.
The Trafi MaaS Suite powers mobility within major cities around the world. Boasting the largest network of deep integrations with mobility service providers, we make it effortless for users to switch between mobility options with just one app.
Our users can find, book, travel with and pay for all the services in their city with just one app. At the tap of a smartphone screen, they can view real-time transit information, unlock vehicles, buy tickets and customize their travel experience. Fully white-labeled, our solution can be tailored with your company’s brand details like logos and colors, making it truly a part of your existing transit network for users.
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